Mere Exposure — Frequency in today’s marketing.

April 9th, 2014 by

Frequency in marketing. Beth North describes recent research into “mere exposure”

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Google’s doodle celebrates birth of Loewy, designer of the Studebaker logo

November 5th, 2013 by

If you happen to peruse on by Google today, you will notice that Google’s doodle is celebrating the birth of Raymond Loewy, a french-born industrial designer. Although Loewy is best know for his involvement in designing the Coca-Cola bottle and locamotives for the Pennsylvania Railroad Company, Force 5 wanted to recognize Loewy for his relationship […]

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Our “Style Tiles” Experiment

October 24th, 2013 by

As a creative agency we are always investigating new ways of doing things and because we deal regularly with “bleeding edge” technology in those creative endeavors, it is more important than ever to stay one step ahead. One of these new ideas is the use of “style tiles” in the web design process. You start […]

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Force 5 Awarded Fifteenth Best iPad App Development Company by for October 2013

October 15th, 2013 by

South Bend, IN – Force 5, a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by for October 2013.

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2012 Force 4 Good Project Result

September 27th, 2013 by

Heartland Small Animal Rescue 2012 Force 4 Good Award Winner Project As the winner of the 2012 Force 4 Good contest, Heartland was entitled to 50 hours of marketing effort. But first, we needed to determine where to focus our efforts. Force 5 met with Heartland to discuss current needs and marketing obstacles within the […]

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Importance of Brand Touchpoints

September 18th, 2013 by

I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.” The article is about the importance of “word of mouth” which always brings me back to the importance of creating […]

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Force for Good Contest!

September 10th, 2013 by

Calling all Non-Profit organizations (NPOs) located in St. Joseph County! Nominations are now open for our Force for Good contest. You could win $5,000.00 in brand development and marketing communication services. We know times are tough for NPOs and part of our brand is a commitment to doing good work for people who do good […]

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A restaurant with no sign…

September 3rd, 2013 by

A restaurant with no sign, no website? Really, these days how do they survive??

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Should digital tools replace textbooks in schools?

August 28th, 2013 by

This time of year kids all across the country are heading back to school. One of the changes that many students are encountering is the shift away from printed textbooks to digital media. For example, the New Prairie school distract in New Carlisle, Indiana is giving all students iPads to replace textbooks. Other schools are […]

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