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	<title>The Force 5 Connection &#187; Force 5</title>
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	<description>Sharing ideas, building community</description>
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		<title>Reversing the Childhood Obesity Trend (is a Big Idea!)</title>
		<link>http://force5blog.com/life/reversing-the-childhood-obesity-trend-is-a-big-idea/</link>
		<comments>http://force5blog.com/life/reversing-the-childhood-obesity-trend-is-a-big-idea/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 14:38:36 +0000</pubDate>
		<dc:creator>Jeremy Smith</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consumer Behaviors]]></category>
		<category><![CDATA[marketing trends]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=319</guid>
		<description><![CDATA[As a marketer I’m always looking for inspiration, and I’m certain most of us who work in the industry would like nothing more than to conceptually develop and execute the next big idea.  Some of you might wonder what I mean – big idea seems slightly vague I assume.  In this instance I liken a [...]]]></description>
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		<title>Is Your Website Customer-Centric?</title>
		<link>http://force5blog.com/technology/is-your-website-customer-centric/</link>
		<comments>http://force5blog.com/technology/is-your-website-customer-centric/#comments</comments>
		<pubDate>Fri, 21 May 2010 21:01:56 +0000</pubDate>
		<dc:creator>John Jambor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site traffic]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=301</guid>
		<description><![CDATA[In case you haven’t noticed the web is changing. There is a huge movement underway toward clean, simple, user friendly websites that promote productivity and, consumer interaction. The average consumer doesn’t care how creative a design team you have or, how technically advanced your development team is. They want information. Honest, peer driven information.]]></description>
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		<title>Extreme Database Makeover</title>
		<link>http://force5blog.com/technology/extreme-database-makeover/</link>
		<comments>http://force5blog.com/technology/extreme-database-makeover/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 12:38:47 +0000</pubDate>
		<dc:creator>Force 5</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[MSSQL]]></category>
		<category><![CDATA[SQL]]></category>
		<category><![CDATA[SQL Server]]></category>
		<category><![CDATA[stored procedure]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=233</guid>
		<description><![CDATA[How we used the SQL Server Script Wizard to make an overwhelming database move manageable.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Its Springtime! &#8211; Time to dust off that Brand.</title>
		<link>http://force5blog.com/business/its-springtime-time-to-dust-off-that-brand/</link>
		<comments>http://force5blog.com/business/its-springtime-time-to-dust-off-that-brand/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:25:04 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=227</guid>
		<description><![CDATA[Time to consider a little spring cleaning - especially your brand]]></description>
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		<title>I Need a New Website &#8211; Now What Do I Do?</title>
		<link>http://force5blog.com/technology/i-need-a-new-website-now-what-do-i-do/</link>
		<comments>http://force5blog.com/technology/i-need-a-new-website-now-what-do-i-do/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:17:24 +0000</pubDate>
		<dc:creator>John Jambor</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Behaviors]]></category>
		<category><![CDATA[consumer centric]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[site traffic]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=225</guid>
		<description><![CDATA[You finally decide your company needs a new website, but you have no idea who to call. You check the yellow pages, Google web design, ask friends and family, and you’re still overwhelmed with all the choices. Who do you call when your brother-in-laws sisters boyfriend will do the job for $500. “We Are Web [...]]]></description>
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		<item>
		<title>Generating creative ideas for your brand or company</title>
		<link>http://force5blog.com/business/generating-creative-ideas/</link>
		<comments>http://force5blog.com/business/generating-creative-ideas/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:43:18 +0000</pubDate>
		<dc:creator>Jeremy Smith</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative ideation]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=218</guid>
		<description><![CDATA[Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas.  Need help generating creative ideas for your brand or company?  Let Force 5 play a role in assisting you and your organization in meeting and exceeding your marketing objectives.]]></description>
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		<item>
		<title>The Bean Brand</title>
		<link>http://force5blog.com/brand-development/the-bean-brand/</link>
		<comments>http://force5blog.com/brand-development/the-bean-brand/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:27:39 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Extension]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=194</guid>
		<description><![CDATA[L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts. 

Brand extensions are tricky, is this the right move for L.L. Bean? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SQL Case Study &#8211; Convert data rows to columns</title>
		<link>http://force5blog.com/technology/sql-case-study-convert-data-rows-to-columns/</link>
		<comments>http://force5blog.com/technology/sql-case-study-convert-data-rows-to-columns/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:06:27 +0000</pubDate>
		<dc:creator>Force 5</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ASP.NET]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[scripting]]></category>
		<category><![CDATA[SQL Server]]></category>
		<category><![CDATA[stored procedure]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=163</guid>
		<description><![CDATA[We recently had a project that involved putting together a survey.  This survey was comprised of almost 150 questions.  As we brainstormed the best way to construct the data tables to store this information, the thought of a table with 150 columns made us cringe.  Time constraints also called for something we could put together [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Okay&#8230;It&#8217;s Finally 2010&#8230;Now What?</title>
		<link>http://force5blog.com/business/okay-its-finally-2010-now-what/</link>
		<comments>http://force5blog.com/business/okay-its-finally-2010-now-what/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:15:01 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=164</guid>
		<description><![CDATA[Unfortunately last year many business’s pulled back on their marketing and advertising efforts.  “Well, something had to give”, a business owner told me.  Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy.  Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker and stronger than those who pulled the blanket over their heads and waited for the storm to pass.  Okay, now what?  Read more about our commitment to Brand...and the new economy.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 marketing waves you should ride in 2010</title>
		<link>http://force5blog.com/technology/top-5-marketing-waves-you-should-ride-in-2010/</link>
		<comments>http://force5blog.com/technology/top-5-marketing-waves-you-should-ride-in-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:28:23 +0000</pubDate>
		<dc:creator>Jeremy Smith</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=151</guid>
		<description><![CDATA[If you’re a marketer in any capacity and you’re reading this post then I’m 99.9% sure you’ve also read about, or thought about, or discussed some sort of Top 10 list – goals, trends, etc. – for marketing in 2010.  Around the New Year this topic is often fodder for bloggers, trade publications, and the like.  Now that the dust is beginning to settle, and we’re approaching mid February, I’d like to throw my weight around regarding this matter. ]]></description>
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